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Top 10 ways to increase traffic to your website

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10 Ways to Increase your website traffic

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1) Utilise SEO

Getting to the top of Google for relevant search terms and key phrases increases your website's visibility. By optimising search terms related to your service, you can increase 'relevant' web traffic to your website. By finding keywords that have a high search volume but low competition your business can rank highly for relevant search terms and drive high-quality traffic to your website. For more information on SEO strategy, read our exclusive Local SEO vs National SEO article.

2) Social Media Groups

Community pages and interest groups are ideal places to promote your website. If you own a local shop, advertise your services on your local community's Facebook page. If you run a political blog, use hashtags to advertise your content to like-minded individuals. By utilising social media groups, you can advertise your website and services to specific consumer bases. By cementing your position in the local community and relevant interest groups, you can drive high-quality traffic to your website.

3) Experiment with content

Vary your web content to attract different demographics to your website. Experiment with an in-depth blog post, try a shorter news-based article or change it up with an informational video. Different content will appeal to different people so don't be afraid to experiment. Analyse which content resonates well with specific demographics and select content based on these findings.

4) Guest Blogging

Though guest blogging has seen a downturn in recent years, it's still a valuable tool to increase web traffic. By writing a guest post on a reputable website, you can advertise your services and promote your website to a wide audience. Make sure any guest blog posts are high-quality and relevant, if not, your post will come across as amateurish, negatively impacting your website.

5) Savvy Email Marketing

Many businesses have started to neglect traditional email marketing, turning their attention solely to SEO. Email marketing can be a powerful tool, with email automation campaigns resulting in increased website traffic. Use email marketing to keep your customers up to date and in the loop. Email marketing is essential for bringing in new customers and keeping hold of current ones.

6) Mobile Optimization

With mobile browsing accounting for nearly half of all web traffic, your site must be responsive and optimized for mobile browsing. Ensure your website is easily accessible on all mobile devices. If it's not, you'll face penalisation from Google and potential customers will look elsewhere. A great site works effortlessly on both PC and mobile devices.

7) Speed is key

Optimize image files, perfect site structure and keep an eye on file sizes to ensure your site runs smoothly. If a customer has to wait 20 seconds for your home page to load, the chances are your site's bounce rate will be high. The quicker your site loads the better. Sites like GT Metrix allow users to analyse their site speed and see suggestions to improve.

8) Competitor Research

Every good web designer analyzes his/her competition. Examine your competitor's site structure, observe their blog posts, and study their social media links. Find out what specifically drives traffic to their website and adapt your web strategy accordingly. Assess the pros and cons of their website and compare it with your own.

9) Use Google Analytics

Google Analytics is an invaluable tool for any business. It allows you to glean data from all aspects of your site. Examine user demographics and popular pages and adapt your content accordingly. Find out why, when and how users came to be on your site and strategise duly.

10) Internal Linking

It's one thing getting users onto your site, but another thing keeping them there. If someone stumbles upon your blog post, you need an apt internal linking structure which entices the user to stay on your sites and check out further pages. Try and link internally and avoid sending users to external websites.

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Your Questions Answered

What is web traffic?

Web traffic or website traffic refers to the number of people that visit your website. By increasing the number of people visiting your site, your company's service/product will be viewed by more potential customers.

Why is website traffic important?

You can have the fastest, sleekest, most professional website on the internet, but it means nothing if you don't have the visitors. If you increase your website traffic, more consumers will notice your company. This leads to more enquiries and sales.

Does organic SEO help web traffic?

Yes! By optimising your website, you will rank higher on Google SERPs (Search Engine Results Pages). The higher you rank on Google, the more organic traffic your website will receive.

How can social media increase website traffic?

Utilising social media is a great way to increase web traffic. You can use social media platforms to advertise your website to your followers, friends and potential customers.

Get in touch

Here at Fruitcake Media, we offer Web Design, Seo, Email Marketing and Social Media Services to businesses in the Cheshire area. We cater for companies in Macclesfield, Wilmslow, Poynton, and Alderley Edge. For more information about increasing web traffic or to hear about the digital services we offer, please get in contact with our Customer Services Team.

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