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Why Websites are Essential for Small Businesses

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Why Websites are Essential for Small Businesses

Elevate your local business

Visibility

The internet is the world's biggest high street, and your website is your stall. Your website is a snapshot of your business, giving customers a small insight as to what you do. A website should grab the attention of visitors, enticing them to interact with your site and explore your services. By creating a competent website you can inspire visitors to visit your site, resulting in more traffic and ultimately more revenue.

Build Trust

Websites establish credibility and authenticity amongst your customer base. Nowadays consumers are more sceptical than ever, often researching a company before acquiring its services. Without a website, alarm bells start to ring. Through owning a website, you can explain your company ethos, post customer reviews and give customers an insight into the inner workings of your business. This helps build long-term customer relationships, reassuring them to trust your brand.

Cost-Effective Marketing

Websites work 24/7, consistently marketing your company. Whilst you're sleeping, eating or on holiday, your company is still working, relentlessly marketing your products and services. Websites are arguably the most cost-effective form of advertising available, with web design and web hosting services comparably cheap in comparison to other forms of advertising.

Expand your company's demographic

Websites are global, accessible from any device, location or time zone. By optimizing your website adequately, you can target specific locations and industries, expanding your business influence considerably. If your website and SEO strategy are competent, your small business can compete with global industry titans in the E-marketplace.

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FAQ's

Your Questions Answered

Why are Websites Essential?

Websites are essential tools for small businesses. They allow start-ups to instantly build credibility, increase brand visibility, and connect with millions of potential customers at the click of a button. Despite the many advantages, nearly 50% of all small businesses don't own a website.

What are the essentials of a good website?


Security- If your site is insecure, customers will not want to visit it; acquiring an SSL security certificate is a must for every website. Furthermore, insecure security hampers your website's visibility on Google SERPs.

Aesthetics- Your website offers a snapshot of your company to potential customers. A visually appealing website entices customers, reflects your company's authenticity and helps convert enquiries into sales.

Speed- No one likes to wait for a site to load. Slow website speed turns away potential customers and hampers your site's SERP visibility.

Information- The aim of your website is to show consumers the service/products your company offers. Make sure your business offering is apparent instantly.

How much should I spend on a website?

There are several variables regarding the cost of a website; the function, size, optimisation, hosting and security all contribute to the total cost. At Fruitcake Media, we include all facets of website costs in one monthly fee. There are no web design fees, website creates costs or additional extras, just one consistent monthly invoice from start to finish.

Why are websites now more important than ever?

The ever-expanding virtual world means it's essential for your company to have a website. In this post-COVID world, more and more customers are utilising the digital sphere to buy products and research companies. By not having a website, you are throwing away countless potential sales.

Get in touch

At Fruitcake Media, we provide bespoke web design services in Macclesfield. Our websites are aesthetically pleasing, lightening-fast and wholly secure. We pride ourselves on supporting local businesses, making it our mission to provide the best web design services for UK businesses.

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