Search Engine Optimization (SEO) refers to the strategies used to obtain a high ranking on a search engine results page (SERP). Through increasing the visibility of your website, you will receive a higher quality and quantity of traffic to your business. The benefits of a competent SEO strategy are more than just in terms of ranking. SEO strategy incorporates all facets of website development and content writing. When it is done professionally, it creates a superb user experience, building trust with the customer and benefiting your company brand. Here at Fruitcake Media, we focus on organic SEO. Organic/ethical SEO refers to unpaid search results, as opposed to pay-per-click advertising. Though pay-per-click advertising can undoubtedly give a website a boost in the short term, the quality and skill required for organic SEO harvests stable, long-term results. With highstreet shopping diminishing, it's more important than ever to have a competent SEO strategy. So why is organic SEO so important?
SEO determines your ranking on the Search Engine Results Page (SERP). Consumers believe Google's algorithmic ranking system, trusting that Google will provide them with the best websites for their query. Through reaching the top of Google, customers will unequivocally trust your brand, leading to a higher volume of quality traffic. Reaching the top of Google also makes your sitemore visible, leading to a higher volume of web traffic.
Strong SEO strategy also helps build brand awareness. Through link building, long-tail keywords and branding optimized content, a business can target a specific target audience and promote their brand's image. Furthermore, through analyzing traffic and user engagement, you can glean a specific insight into how your brand in performing.
Search Engine Optimization allows companies to reach a vast target audience. With traditional marketing, small companies were often limited to their local area. Thanks to SEO, if your content is pertinent, your webpage can rank highly across the world. Through a proficient SEO strategy, any company, regardless of size, can get to the top of Google for a variety of search queries.
Search Engine Optimization gives companies greater insight into their customer base. Through email dialogue, social media contact and marketing automation, businesses gain an improved understanding of their customer, allowing them to personalise the user's experience and market accordingly.
The key to a successful organic SEO strategy is essentially proving your value to the search engines. It sounds simple, but with Google tweaking it's ranking algorithm a reported 540 times in 2019 alone, the process is a lot more complex than people think. Google uses it's Google Spider, essentially a crawling bot that assesses billions of web pages per day. Though the bots can't physically read the site, they can glean the theme of the website and the value of the written content. They are also able to asses the sites structure and organization, in order to determine the website's value. Proving your site's value to Google and other search engines is achieved through both on-site SEO and off-sites SEO. On-site SEO involves optimizing the website itself, whereas off-site SEO concerns optimizing your online standing as a whole. Here at Fruitcake Media, we focus on both on-site SEO and off-site SEO, ensuring both work in tandem.
Our SEO services include the following.
User Journey Analysis
Page Loading Speed Analysis
Here at Fruitcake Media, we provide ethical SEO services to both individuals and companies across the UK. Through taking control of both on-site and off-site SEO, we are able to launch a coordinated SEO strategy, resulting in a higher quantity and quality of web-based enquiries. Through establishing long-term relationships with our clientele, we are able to evolve with the ever-changing SEO algorithms, ensuring our clients remain at the top of Google. We keep our clients constantly in the loop, ensuring every penny of their money translates into traffic and high-quality leads.