What do you think of when you hear the term social media? Maybe the odd retweet, regrettable Facebook post or cat meme? In reality, when used correctly, social media can become an essential marketing tool. Social media marketing helps businesses connect with customers, increase brand awareness and helps convert leads into sales. With an estimated 3.8 billion people using social media worldwide, it's now more important than ever for businesses to have a strong social media presence. Whether you're a multinational conglomerate or a local businessman, a strong social media campaign is essential for corporate success. So why is social media strategy so important?
An efficient social media campaign is the key to increasing brand visibility. Essentially, if consumers don't know your business exists, they won't become your customer's. Social media makes your company more noticeable amongst potential customers. Whether you want new customers to recognize your business, increase brand awareness in your locality, or reach a specific target audience, a savvy social media strategy is a key aspect of modern marketing.
If you have a strong social media presence, it's easier for customers to find and engage with your company. Nowadays, customer's are increasingly proficient, often researching businesses before using their services. Consumers will have a quick browse of a company's website and social media channels before purchasing. If you are invisible from social media, customers are bound to be sceptical of your business' authenticity. Setting up a strong social media presence builds brand credibility and creates that perfect first impression.
Social media channels allow companies to engage directly with their customers. Whether it's communicating through direct messages, a series of Instagram stories, or a Facebook Live Q and A, social media allows businesses to communicate with their followers on a more personable level. Social media channels also act as a research tool, allowing businesses to examine their customer base and demographic of their consumers.
Marketing campaigns can be expensive affairs. The advantage of savvy social media marketing is you can get a lot of bang for your buck. When creating a social media ad campaign, you can target your desired audience with remarkable efficiency, ensuring every penny spent relates to web traffic. In terms of marketing strategy, social media marketing is arguably the most cost-effective out there. Through investing minimal money and time, your company can rival the industry leaders in your sector.
When strategising a social media campaign, it's essential to prioritize brand philosophy over purely sales. Through reiterating the ethos of your brand, you help customers differentiate your company from the competition. Communicating your brand's philosophy builds trust with consumers, adding a personal dimension to the buyer-seller relationship. Here at Fruitcake Media, brand philosophy is at the forefront of our social media strategy. We offer a complete range of social media services that are guaranteed to increase brand awareness. We split our social media strategy into 2 elements: Customer Outreach and Brand Visibility:
Here at Fruitcake Media, we offer complete social media strategy to businesses across the UK. Our social media management services ensure elevated brand visibility and increased generated revenue from channels such as Facebook, Instagram and Twitter. As experts in modern social media marketing, we understand that social media is constantly evolving. As a company, we vow to keep you in the loop, keeping you up to date with the new social media trends and ensuring your business stays ahead of the curve.