In this digital age of marketing, web design and web development are more important than ever. A sleek, professional website is a must for any successful business. It is undoubtedly the most important marketing tool for any company. Regardless of how big or small your business may be, a professional website is integral to build brand awareness and establish credibility with your customer base. More often than not, a website is the first impressions any potential customer will see. It provides customers with a snapshot of your company, giving them key information whilst establishing that must needed trust factor. So why are websites so important?
Websites are essential in increasing the visibility of a business. Though your company may already be well-known, prospective clients may want to research your company online before purchasing your product. Furthermore, a professional website with high-performing SEO is the best way to reach new customers. When it comes to the internet, the size of your business doesn't matter. There's no reason why you can't have a better website and rank higher on Google than a global competitor.
The days of window shopping have become near extinct. Instead of strolling down the local high street, people browse the internet for the product or service they require. Not only has the internet revolutionised the way we live, but it has also transformed the way companies function and interact with their customer base. The internet reaches a wider audience than any form of advertising, meaning it's integral to own a competent website that tells potential customers the service or product you provide.
A strong online presence is necessary for your company's credibility. Consumers are more sceptical than ever, often researching companies and brands before acquiring their services. If a company doesn't have a website, this often sets alarm bells ringing. Even though your company might not trade online, potential customers will likely research your company and brand. Through investing in high-quality web design and web development services, you can build credibility and put customers' minds at ease.
A high-quality website is the most cost-effective investment a business can make. Though small companies may be reluctant to pay for web design services in the early days of trading, it is certainly a shrewd investment for the future. Though it takes time to drive significant traffic to your website, the benefits undoubtedly outweigh the initial cost. A website operates 24/7, consistently marketing a company's products and services. Whether you're sleeping, eating or away from the office, your website will relentlessly advertise to potential clients and generate sales.
Your website will act as an epicentre for your company's entire online presence. You can use it to advertise on social media and pay-per-click advertising programs.
A high-quality website is one of the best investments a budding entrepreneur can make. Despite this, most companies either overspend or underspend on web design, not understanding what they're paying for. At Fruitcake Media, we create beautifully designed, ultra-fast, totally secure websites.
Our service is two-fold, first creating and then maintaining your site:
Here at Fruitcake Media, we provide elite web design and web development services. We pride ourselves in creating aesthetically pleasing, high performing, fully secure websites. We understand that modern web design is so much more than a flashy home page. When building our websites, we consider the user journey, SEO strategy and technical elements to ensure your website succeeds. Through working closely with clients, we gain a comprehensive understanding of their business, allowing us to create the perfect web strategy. We believe every company is unique, thus tailor bespoke websites based on the company's demands and requirements.