Fruit Cake Media Logo
FAQs
Your Questions Answered
Call Us

FAQ's

Back home  /  FAQ's

General FAQ's

Why Fruitcake?

Are you sick of paying over the odds for aimless web strategy? Are you fed up with the endless monthly invoices? Are you tired of not knowing where your money is going each month? Fruitcake is an all-in-one digital strategy platform. We take care of your web strategy so you can focus on leading your business to success. As an all-in-one digital strategy service, we will coordinate all aspects of your online presence, ensuring your website, SEO, Social Media Strategy and Automated Marketing all progress concurrently. At the end of each month, you will receive a development report, outlining the progress of your digital strategy. Though some company's like to keep their clients in the dark, we feel it integral that clients know exactly where their money is going.

Why is Fruitcake better than freelance work?

There's no doubt about it, freelance work is an integral part of getting a start-up off the ground. However, when it comes to digital strategy, outsourcing work to separate companies can cause various issues. Often the different companies won't communicate, leading to a confused and ineffective digital strategy. The different companies will work at different paces, meaning your social media might have links to a website that's not completed yet. Often when there are issues, the different companies will refuse to take responsibility, instead of blaming each other. Essentially, a successful web strategy is a unified, long-term, coordinated plan which simply can't be achieved through freelance work.

How important is an online presence?

The recent Coronavirus pandemic has proven how important an online presence is for a company. Here at Fruitcake Media, we are offering free web design services to local businesses and tradespeople during the Coronavirus pandemic. We aim to help local companies get through this tumultuous time by offering bespoke website design and creation to Macclesfield businesses.

What Sets Fruitcake Media apart?

Fruitcake Media offers a complete end-to end web strategy service, taking care of your business' Web Design, Content Writing, SEO and Social Media requirements. We offer a completely transparent service, ensuring there are no hidden costs or unexpected charges. With Fruitcake Media, elevating your online presence has never been easier; One Platform. One Monthly Invoice. One Point of Contact.

Web Design FAQ's

Why should I pay for web design?

It's no secret that you can create your own website very cheaply. This seems incredibly tempting for start-ups, who elect to save money on a fancy website so they can invest elsewhere. However, who are you going to call when your website needs essential maintenance? What happens when your website runs slower than your competitors? How will you feel if your website's security is compromised? The cost of fixing these mistakes will undoubtedly dwarf the cost of the initial website.

Why Choose Fruitcake Media Web Design?

Fruitcake Media websites beat Wix on economy, WordPress on speed, and freelance web designers on quality. Our websites are fully secure, lightning-fast and aesthetically spectacular. All our website packages include website design, website creation and essential website maintenance. There are no hidden costs or unexpected charges; all your website needs are taken care of in one simple monthly fee.

Is web design included in the monthly fee?

Yes, your monthly fee included website design, website creation and essential website maintenance. With Fruitcake Media, we offer a completely transparent service; there are no hidden extras or unwanted costs. Whether you know exactly how you want your website to look or you require some design inspiration from our web design team, Fruitcake Media will be on hand to help.

How much does Web Design cost?

Brochure/Advertising websites cost £20 per month and eCommerce/ Shop sites cost £30 per month. Both packages include website design, website creation and essential website maintenance. There are no hidden fees; your monthly charge covers your entire web requirements.

SEO FAQ's

What is SEO?

Search Engine Optimization (SEO) can be a daunting prospect for fledgling entrepreneur's, but is it just the latest business buzzword or an essential tool in entrepreneurial success? In its most basic definition, SEO is the process of getting a website to the top of internet search engines like Google, Bing and Yahoo. Through optimizing web content, a website becomes more discoverable on a search engine, resulting in an increase in both quality and quantity of organic traffic to a website. Successful SEO is achieved through creating high-quality content, building valuable backlinks, and optimizing relevant content around specific key phrases.

Why is SEO Important?

The importance of SEO can be best illustrated through an example. Last month alone, there were 40,500 internet searches for the phrase 'Butcher's near me.' Considering the top result on Google receives 20% of all search engine clicks, that's over 8000 clicks per month to the website topping Google for that search term. With a successful SEO strategy, a website can top Google for multiple relevant search terms.

When will I see SEO results?

Your company should start to see initial SEO results at the 3-month mark, prominent results at the 6-month mark, and significant results at within 12 months. Though some companies will claim to offer overnight SEO results, it generally is at the 12-month mark that the organic SEO campaign matures and gains consistency. It's also important to bear in mind that SEO strategy is not just about 'traffic' and 'results,' it's about return on investment (ROI). If you're paying monthly for SEO strategy, your first 12 months should help you break even, before seeing a positive ROI the following year.

Local or Global SEO?

Local SEO targets customers who live in the local area, thus benefiting small businesses who rely on local custom .Local SEO is ideal for small businesses, sole traders and local shops. Through supplying the local area, companies can build a stable customer base. Plumbers, decorators, mechanics, hairdressers, pubs and restaurants are all examples of companies that would benefit from Local SEO. National SEO targets vast areas. National SEO is perfect for companies that deliver goods and services worldwide. National SEO is perfect for large companies, multi-national conglomerates and e-commerce stores. Through increasing web traffic and reaching a large geographic audience, profit and ROI will likely increase.

Social Media FAQ's

Why is Social Media Important?

Over the past decade, social media has become a key tool for businesses. A savvy social media campaign allows businesses to build brand awareness, drive website traffic and gain valuable insight into their customer base. Through utilising social media channels such as Facebook, Instagram and Twitter, companies can project authenticity and approachability.

What Social Media Services does Fruitcake provide?

Social media template design: Our designers will create a branded template for social media posts. This means posts look professional, consistent, and increases brand awareness. Though the posts themselves will differ, the template will remain the same across all social media platforms.

Weekly or bi-weekly Posts: Using the pre-designed template, we post on Facebook, Twitter, and Instagram. Posts may detail aspects of your website, link to specific pages, or target specific customers. The posts will link to your website or specific web pages thus helping increase traffic.

Targeted Posts: Using hashtag analysis, we can target social media posts at specific demographics or customer bases. This helps increase brand visibility amongst potential customers.

Account Interaction: Through interacting with specific accounts and pages, we can increase the number of potential customers.

Why can't I run my own social media channels?

There is absolutely no reason why an entrepreneur can't run their own social media campaign. However, here at Fruitcake Media, we believe an entrepreneur's time is best spent practising their trade rather than dealing with those time-consuming Facebook posts. Through launching a synchronised social media campaign across all major social media channels, we aim to drive website traffic and increase brand awareness. We will take care of your social media campaign allowing you to focus on driving your business.

How much does Social Media cost?

At Fruitcake Media, we offer two social media packages. Both our social media packages include graphic design, optimised content, scheduled posts and customer interaction.
£15 per month: Includes one designed template, weekly posts, account interaction, targeted posts, brief hashtag analysis.
£25 per month: Includes two designed templates, profile and cover photo design, bi-weekly posts, significant account interaction, targeted posts, significant hashtag analysis.

Content Writing FAQ's

How much does content writing cost?

Here at Fruitcake Media, we believe that local businesses are the backbone of every community. Consequently, we offer affordable content writing services to local businesses in Prestbury.

£10.00 for small Content Writing Tasks such as Page Editing, Content Optimisation and Proofreading Services.
£20.00 for large Content Writing Tasks such as Writing a Web Page from scratch, Informational Articles and News/Insights

Why can't I write my own content?

At Fruitcake Media, we believe your time is better spent leading your business than pfaffing over word choice. Fruitcake Media is Cheshire's leading content writing service provider. We produce elite content writing services to countless businesses in the region, working across numerous industry sectors. We offer a comprehensive selection of content writing services for both local SME's and multinational conglomerates

Is web page content optimised?

Yes, all our content is optimised for Google SERP's. We use keyword analytics and key phrase software to generate optimised content. We offer a comprehensive selection of content writing services for both local SME's and multinational conglomerates. Whether you want a website written from scratch, your current content optimised, or simply want to 'spruce up' a couple of high-traffic pages, Fruitcake Media can help.

Why is content important?

Nowadays, the digital marketplace is more competitive than ever. All it takes is one grammatical slip-up, one spelling error, one syntactic mistake to lose a customer. Ensure your website content projects your businesses professional ethos by using Fruitcake Media's content writing service. All our content is optimised for Google SERP's, Grammarly approved, and written by expert content writers. From optimised website content to web page editing, email content to industry-specific articles; Fruitcake Media takes care of all your content writing requirements.

Get Started Today
Contact Us