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FAQ's

Why Fruitcake?

Are you sick of paying over the odds for aimless web strategy? Are you fed up with the endless monthly invoices? Are you tired of not knowing where your money is going each month? Fruitcake is an all-in-one digital strategy platform. We take care of your web strategy so you can focus on leading your business to success. As an all-in-one digital strategy service, we will coordinate all aspects of your online presence, ensuring your website, SEO, Social Media Strategy and Automated Marketing all progress concurrently. At the end of each month, you will receive a development report, outlining the progress of your digital strategy. Though some company's like to keep their clients in the dark, we feel it integral that clients know exactly where their money is going.

Why is Fruitcake better than freelance work?

There's no doubt about it, freelance work is an integral part of getting a start-up off the ground. However, when it comes to digital strategy, outsourcing work to separate companies can cause various issues. Often the different companies won't communicate, leading to a confused and ineffective digital strategy. The different companies will work at different paces, meaning your social media might have links to a website that's not completed yet. Often when there are issues, the different companies will refuse to take responsibility, instead of blaming each other. Essentially, a successful web strategy is a unified, long-term, coordinated plan which simply can't be achieved through freelance work.

What is SEO?

Search Engine Optimization (SEO) can be a daunting prospect for fledgeling entrepreneur's, but is it just the latest business buzzword or an essential tool in entrepreneurial success? In its most basic definition, SEO is the process of getting a website to the top of internet search engines like Google, Bing and Yahoo. Through optimizing web content, a website becomes more discoverable on a search engine, resulting in an increase in both quality and quantity of organic traffic to a website. Successful SEO is achieved through creating high-quality content, building valuable backlinks, and optimizing relevant content around specific key phrases.

Why is SEO Important?

The importance of SEO can be best illustrated through an example. Last month alone, there were 40,500 internet searches for the phrase 'Butcher's near me.' Considering the top result on Google receives 20% of all search engine clicks, that's over 8000 clicks per month to the website topping Google for that search term. With a successful SEO strategy, a website can top Google for multiple relevant search terms.

Why can't I run my own social media channels?

There is absolutely no reason why an entrepreneur can't run their own social media campaign. However, here at Fruitcake Media, we believe an entrepreneur's time is best spent practising their trade rather than dealing with those time-consuming Facebook posts. Through launching a synchronised social media campaign across all major social media channels, we aim to drive website traffic and increase brand awareness. We will take care of your social media campaign allowing you to focus on driving your business.

Why should I pay for web design?

It's no secret that you can create your own website very cheaply. This seems incredibly tempting for start-ups, who elect to save money on a fancy website so they can invest elsewhere. However, who are you going to call when your website needs essential maintenance? What happens when your website runs slower than your competitors? How will you feel if your website's security is compromised? The cost of fixing these mistakes will undoubtedly dwarf the cost of the initial website.

When will I see results?

Your company should start to see initial SEO results at the 3-month mark, prominent results at the 6-month mark, and significant results at within 12 months. Though some companies will claim to offer overnight SEO results, it generally is at the 12-month mark that the organic SEO campaign matures and gains consistency. It's also important to bear in mind that SEO strategy is not just about 'traffic' and 'results,' it's about return on investment (ROI). If you're paying monthly for SEO strategy, your first 12 months should help you break even, before seeing a positive ROI the following year.

How important is an online presence?

The recent Coronavirus pandemic has proven how important an online presence is for a company. Here at Fruitcake Media, we are offering free web design services to local businesses and tradespeople during the Coronavirus pandemic. We aim to help local companies get through this tumultuous time by offering bespoke website design and creation to Macclesfield businesses.