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SEO Cheshire

A successful organic SEO strategy establishes your businesses reputation and influence, driving traffic and turning potential leads into customers. Theoretically, SEO optimisation appears easy; a website must prove its worth in order to rank higher on Google SERP's (search engine results pages). It sounds simple, but with Google tweaking its ranking algorithm a reported 540 times in 2019 alone, the process is a lot more complex than people think. Google uses its Google Spider- a crawling bot that assesses billions of web pages per day- to evaluate the value of a website. Though Google Spider cannot physically read the site, it can assess the proficiency of the content, the page structure and the site performance. Proving your site's value to Google and other search engines is achieved through both on-site SEO and off-site SEO. On-site SEO involves optimizing the website itself, whereas off-site SEO concerns optimizing your online standing as a whole.

Here at Fruitcake Media, we focus on both on-site SEO and off-site SEO, prioritising organic SEO campaigns that produce consistent and sustainable results. Through taking control of both on-site and off-site SEO, we are able to launch a coordinated SEO strategy, resulting in a higher quantity and quality of web-based enquiries. Through establishing long-term relationships with our clientele, we are able to evolve with the ever-changing SEO algorithms, ensuring our clients remain at the top of Google. We keep our clients constantly in the loop, ensuring every penny of their money translates into traffic and high-quality leads.

Fruitcake Media offers both local and global SEO services to local businesses in Cheshire. As SEO experts, we work closely with businesses to understand their SEO goals and business aims. Whether you're a local company looking for regional SEO results, a multi-national conglomerate requiring global SEO visibility, or a PLC company lacking organic search terms, Fruitcake Media is the answer. We offer affordable SEO in Cheshire, offering a transparent and honest service.

Visit SEO Macclesfield, SEO Wilmslow, SEO Alderley Edge, SEO Prestbury for district-specific information or get in touch with our Customer Services Team to find out more.

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Why is SEO Optimisation Important?

SEO is an essential aspect of business, enabling companies to build brand awareness, increase their customer demographic, and gain valuable insight into their customer base. SEO stands for 'Search Engine Optimisation.' Through the process of off-screen and on-screen SEO, web pages appear higher up on Google's ranking, thus increasing visibility amongst potential customers. Furthermore, having a high ranking website instils brand authenticity, showing your customer-base that your business is reliable and trustworthy. After all, there's no point having a great business if no one can find it.

Adapting SEO strategy during COVID-19

Coronavirus has changed how consumers interact with businesses and brands. With high-street shopping paused for the foreseeable future, it's essential for companies to react and adapt their SEO strategy. It's now more important than ever for businesses to maintain a strong online presence and prioritise their local customer bases.
Listed below are ways you can adapt your company's SEO strategy during COVID-19:

1). PRIORITISE LOCAL SEO-Take a break from high-competition global keyphrases and secure your businesses standing in the locality, prioritising your regional customer base.

2). STAY ON TOP OF TRENDS-Monitor search trends and adapt accordingly, thus allowing your company to target new demographics whilst remaining up to date with current trends.

3). PREPARE FOR CHANGING CUSTOMER BEHAVIOUR-Prioritise essential services whilst analysing changes in consumer spending habits.

4). ADDRESS CORONAVIRUS- Make sure your web content remains consistent with government guidelines and include a competent FAQ's section to build trust with your customer base.

5). ADAPT TO CUSTOMER BEHAVIOUR-Analyse high traffic pages and adapt your content to keep your customers engaged.

6). EMPHASISE THE FUTURE- Produce optimistic content and help your customers focus on things to look forward to once the pandemic ends.

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Examples of On-site SEO and Off-site SEO

On-Site SEO Services Cheshire:

Keyword Optimization
Website Organization
User Journey Analysis
Keyphrase Research
Mobile Optimization
Internal Links
Page Loading Speed Analysis
Image Optimization

Off-Site SEO Services Cheshire:

Email Marketing
Marketing Automation
Directory Submission
Forum Posting

Organic SEO vs Paid Search

When you type a query into Google, you'll find a list of organic results underneath the paid ads. Organic results are ranked purely on relevance, content and quality. Essentially, websites at the top of organic search results are the ones most valued by Google. Web traffic that comes in from people clicking on an organic result is known as organic traffic. Organic traffic is the most valuable and most sought-after traffic for any business. After all, the top organic result on Google receives 33% of all traffic, with results on the first-page receiving 92% of all traffic.
Paid search links appear at the top of the search results page, above those websites that rank organically. Though paid search links have the word 'ad' next to them, consumers regularly overlook this, often mistaking paid search links for organic search results. In the last decade, paid search advertising has become increasingly popular. Organic search is more competitive than ever, with companies investing significant time and effort into their organic SEO campaigns. Furthermore, Google's increasingly clever algorithm means its impossible to cheat your way up the organic search rankings.

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For more information regarding SEO and Content Writing Cheshire, simply get in touch with our Customer Services Team today. Our team of industry professionals will be on hand to answer any questions or queries you may have.

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Determines Ranking

SEO determines your ranking on the Search Engine Results Page (SERP). Consumers believe Google's algorithmic ranking system, trusting that Google will provide them with the best websites for their query. Through reaching the top of Google, customers will unequivocally trust your brand, leading to a higher volume of quality traffic. Reaching the top of Google also makes your sitemore visible, leading to a higher volume of web traffic.

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Builds Brand Awareness

A higher ranking on Google SERP's increases business visibility, enhancing brand awareness and company authenticity. Through link building, long-tail keywords and branding optimized content, a business can target a specific audience and promote their brand's image. Furthermore, through analysing traffic and user engagement, a company can glean specific insight into how their brand in performing.

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Target Large Audiences

Search Engine Optimization allows companies to reach a vast target audience. With traditional marketing techniques, SMEs were often limited to their local area. With Search Engine Optimisation, if your content is pertinent, your webpage can rank highly across the world. Through a proficient SEO strategy, any company, regardless of size, can get to the top of Google for a variety of search queries/terms.

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Insight Into Customer Base

Thanks to Search Engine Optimization, companies can glean greater insight into their customer base and client buying habits. Through email dialogue, social media contact, webpage analytics and marketing automation, businesses are able to gain an improved insight into their clientele/consumer base. Consequently, companies can personalise the user experience of their website and adapt their marketing strategy accordingly.

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