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Why social media is essential for local businesses

Social media is a high-effective, cost-efficient method to generate visibility for your local business. It allows you to market your brand to a target demographic, engaging with current customers and attracting new ones. Social media strategy is more important for small, local businesses than it is for

Fruitcake Media's Table Booking System

With bars, restaurants and pubs opening on 4th July, it's essential to have a table booking function on your website. With COVID-19 still at the forefront of peoples minds, many customers will undoubtedly be worried about visiting their local drinking spots and eateries. After all, there are admittedly

Top 10 ways to increase traffic to your website

You can have the fastest, sleekest, most professional website on the internet, but it means nothing if you don't have the visitors. Increasing website traffic can seem a daunting prospect. There are countless Do's and Don'ts, endless methods, and countless tutorials all promising to increase

Local SEO vs National SEO

In today's digital world, companies have to prioritise their digital presence. Investing in ethical SEO services is essential to any business, providing them with the visibility and brand awareness to attract new customers. Despite the importance of SEO, most businesses have little or no understanding

Why Websites are Essential for Small Businesses

Why Websites are Essential for Small Businesses Websites are essential tools for small businesses. They allow start-ups to instantly build credibility, increase brand visibility, and connect with millions of potential customers at the click of a button. Despite the many advantages, nearly 50% of all

Adapt your SEO Strategy during COVID-19

Build a strong SEO Strategy during COVID-19 The COVID-19 Coronavirus has fundamentally altered day to day life as we know. The governmental response to the virus has changed peoples habitual behaviour, unreservedly changing their socio-economic practices. No more browsing the high street, no more


The Thankful Challenge During these testing times, we have all realised what we are truly thankful for. Whether it's loved ones, video chats with friends or your favourite video game, remaining thankful throughout these uncertain times is essential. Here at Fruitcake Media, we have launched the

Organic Search vs Paid Search

There are two types of web search: Organic Search and Paid Search. Organic search relates to unpaid, ethical rankings on the SERP's (search engine results page). The rankings are determined by algorithms and can be optimized through a competent SEO strategy. On the other hand, paid search allows

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