Carpentry and joinery sell on the finish. Nobody commissions a fitted wardrobe, a staircase or a run of bespoke units from a price list; they commission it because they have seen work that looks like what they want. That makes a carpenter's website unusually simple to get right and unusually easy to get wrong. Fruitcake Media builds them from £39 a month with hosting, SSL and support included.
Most joinery enquiries start with somebody who has an idea and no vocabulary for it. They cannot describe the profile, the timber or the joint, but they know it when they see it. A website full of good photographs lets them point, which is the fastest route from interest to a conversation about their project.
The second thing at work is trust. Carpentry sits at the point where a customer lets somebody into their house for days at a time, so the signals matter: tidy work, finished corners, a real name, real reviews and a sense that you have done this many times before. Directories flatten all of that into a star rating and a phone number. Your own site does not have to.
There is also a split worth building for. Domestic clients want kitchens, wardrobes, staircases, flooring and doors. Contractors and builders want first and second fix, timber frame, roofing carpentry and reliable dates. They are different buyers with different questions, and a site that serves both explicitly wins both.
Almost every carpentry enquiry is local, and the searches are specific: fitted wardrobes in one town, a bespoke staircase in another. SEO foundations are included with every website we build, and our monthly SEO service takes established firms further across their whole working radius. We build websites for trades across Cheshire and throughout the UK, and joinery is one of the trades we know best: ADC Joinery, Rick Thorpe Bespoke Joinery, J Barker Joinery, Evolve Joinery and Building and MMC Joinery and Tiling all run on sites we built.
Our pay monthly packages start at £39 a month with no large upfront bill. Hosting, SSL, daily backups, CMS access and human support are included, so the site stays maintained and secure without you thinking about it.
The Starter package at £39 a month covers a professional site of up to five pages, which suits most sole traders and small joinery firms: home, services, gallery, areas covered and contact. Firms chasing contract work across a wider patch usually step up to Active at £79 a month, which adds a blog for project write-ups, quarterly health checks and manual SEO work including Google Business Profile setup. Neither carries an upfront design bill, so the site starts paying for itself with the first job it wins.
Fewer than you think, but they need to be good. Ten well-lit finished jobs beat sixty phone snaps taken mid-fit. Shoot the finished work in daylight, straight on, and keep the site clear of anything you would not want copied.
Yes, and so should staircases, and anything else you want more of. A dedicated page tells Google, and the customer, that you genuinely specialise in that work rather than listing it among twenty other services.
For most joinery businesses we would advise against it. The work is quoted per project, so the site's job is to get you a conversation and the measurements, not a card payment. If you sell anything standardised, we can add a shop alongside the main site.
We only host websites we build, but when you move to us we usually rebuild your site on our platform at no extra charge, so the practical answer is yes: you get a fresh, faster site rather than the old one patched.
Look through our work, then get in touch and tell us what you make. Most sites are live within weeks.
Fruitcake Media is a family-run web design and digital marketing agency. Our monthly subscription website model enables small businesses across the UK to get online from just £39 a month.
Glasshouse, Alderley Park, Congleton Road, Nether Alderley, Macclesfield, Cheshire, SK10 4TG
enquiries@fruitcakemedia.co.uk
01625724284